ENTRIES TAGGED "Eve Bridburg"
Author platforms and the Black Box Effect
A report from Author (R)evolution Day
If you’ve spent as much time reading author blogs as I have, you may have noticed a disturbing pattern. In nearly every “here’s how I did it” post in which the author explains her route to greater visibility and sales, there comes a point when something happens that the author did not plan for or expect, that puts her over the top.
I call this the Black Box Effect: the degree to which authors are still mostly in the dark about what makes their book marketing and platform-building efforts succeed. For authors to take full advantage of this incredible time in publishing we need to reduce that effect, which means we need better data, and better tools to help capture and measure the data that already exists. So I went to Author (R)evolution Day last week to see how far along we are in chipping away at the edges of that black box.