ENTRIES TAGGED "free models"
TOC Recommended Reading
Transforming American Newspapers (Part 1) (Vin Crosby, Digital Deliverance) Contrary to myopia of many newspaper executives, advertisers aren't newspapers' primary customers. Although advertising revenues may be sunshine for newspaper executives, the roots of their business are readers. A newspaper with readers will attract advertisers but a newspaper without readers will not. Readers ultimately support and sustain the newspaper business. (Via…
Author Paulo Coelho Illustrates the Upside of Openness
Budding authors may not be able to duplicate the success of Paulo Coelho, but Coelho's willingness to experiment across mediums is certainly worth studying. From Jeff Jarvis' Guardian column: Coelho is the thoroughly modern author. But he still believes in print. For him, this isn't a matter of print v digital. It's a question of what comes when you add…
Tor.com Woos Sci-Fi Fans with Free Ebooks
Taking a page from the Baen playbook, Tor.com, a division of Macmillan, is giving away 24 science fiction ebook titles through July 27. The ebooks are available in PDF, HTML and Mobi formats. (Via News.com) Cory Doctorow: "Science Fiction is the Only Literature People Care Enough About to Steal on the Internet." Free Ebooks with Embedded Ads Via Scribd-Lulu…
Artist Brand Building: An Idea Born from Free Debate's Middle Ground
Two analysts with opposing views of free models both see a way for traditional content companies to adapt: help creatives build their personal brands.
Will Magazines Go Free?
Jennifer Armor, audit manager at Verified Audit Circulation, makes the case for free magazines. From Folio: Because of the increasing price of paper and postage, Armour said, the cost of acquiring and keeping paid circ is becoming too high compared to the revenue it generates, and therefore, consumer publications will eventually move to a controlled circ model. Only magazines with…
Using the Psychology of Free
The psychological benefits of free products can yield business opportunities for publishers and content creators.
Putting Ebook Piracy into Perspective
Adam Engst says ease of use and availability can offset piracy. His points also serve as a launching pad for a larger discussion on piracy perspectives.
Essential Points in the Free Debate
The signal to noise ratio around free models is obscuring a number of key points. Here's a few worth discussing.