ENTRIES TAGGED "interactivity"
Maps aren't easy
Pete Warden on digital map creation and data journalism tools.
Data-centric news organizations are using maps to effectively tell stories, but these features don't come easy. In this interview, Pete Warden discusses the grunt work that goes into map creation and the tools that can make it a little easier.
What publishers can and should learn from "The Elements"
Theodore Gray on true interactivity and apps vs. ebooks.
Theodore Gray, author/creator of "The Elements," shares his thoughts on interactivity in ebooks, why programmers should be treated like authors, and why he believes the print form will continue to exist for quite some time.
Readers Already Picking Up the Interactive Slack
Harlequin announced this week the launch of Enhanced Edition ebooks, which link out to Net resources that augment the value and experience of the books. At Electric Alphabet, Kate Eltham notes that, in a way, this has already been happening by the readers, not by the publishers: Last year I read Spook Country by William Gibson … I remember…
Harlequin Embeds Hyperlinks in New Ebook
Harlequin is adding interactivity to its ebooks under the banner "Enriched Editions." The first title to get the enriched treatment is Unmasked, a romance story chosen for its historical tie-ins. From a Harlequin press release: Unmasked … has been enriched with interactive buttons that hyperlink to Web sites containing photos, historical commentaries, illustrations, sound effects, maps, articles and more ……
Open Question: Do You Use Twitter?
Mediabistro recently conducted an informal round-up of publishers and authors who use Twitter to publicize titles and interact with readers. Within TOC, we use Twitter (plug: follow us here) to exchange quick bursts of information and story ideas, and we've also found it to be a surprisingly effective beat coverage tool — breaking stories and new memes often appear…
The Upside of Publisher Blogs
Booksquare's Kassia Krozser explains the benefits of publisher blogs: Just as authors need to better market themselves and their books, so do publishers. While the audience for a publisher website is diverse — authors, booksellers, journalists, agents, readers, and more — talking about books on your website the same way you talk about books in your catalog simply isn't…
Open Question: How Can Ebooks Improve the Reading Experience?
Expanding on a recent post by Seth Godin, TOC wants to know how you think ebooks and digital content can enhance the reading experience.
Seth Godin: Community and Interactivity Would Benefit Kindle
Seth Godin weighs in with random thoughts on the Kindle, including: The Kindle does a fine job of being a book reader, and a horrible job of actually improving the act of reading a book. Godin says the Kindle reading experience — particularly with non-fiction titles — would benefit from reader recommendations, Digg-style voting, and hyperlinks. The post also…
Storytelling 2.0: Alternate Reality Games
Storytelling is no longer passive entertainment. Alternate reality games are one new way publishers are engaging readers and turning them into participants.
A Look at Book Publishing's Opportunities in Digital Marketing
Richard Bawden and Mark Harding from KPMG discuss future scenarios for book marketing and product enhancement: With virtual worlds like Second Life and social networking destined to splinter into hubs focused on shared interests, publishers and retailers are in a strong position to leverage people's love of books … Publishers must also consider how books on screen can enhance…