ENTRIES TAGGED "multimedia"
Why we needed EPUB 3
New reading devices, multimedia storytelling and accessibility needs made EPUB3 a necessity.
EPUB3 is more than just bug fixes and tweaks from the last version. It represents a major change in what an ebook can be. (This is an excerpt from the Tools of Change for Publishing report, "What is EPUB3
What investors are looking for in publishing companies
Catalyst Investors' Ryan McNally on the business opportunities born from publishing's disruption.
Ryan McNally, co-founder of Catalyst Investors, discusses the opportunities for publishing startups and investors (here's a tip: you're in good shape if tablets and multimedia are priorities).
Boston Globe Spins Off Weekly Sports Tabloid
Newspapers are turning to niches these days. The latest example is "OT," a new weekly sports tabloid from the Boston Globe: The 24-page, full-color, oversize tabloid – called OT, which stands for "Our Town/Our Teams" … costs 50 cents and will be published every Thursday … The publication's goal is to provide coverage of professional sports teams that goes beyond…
A Look at Book Publishing's Opportunities in Digital Marketing
Richard Bawden and Mark Harding from KPMG discuss future scenarios for book marketing and product enhancement: With virtual worlds like Second Life and social networking destined to splinter into hubs focused on shared interests, publishers and retailers are in a strong position to leverage people's love of books … Publishers must also consider how books on screen can enhance…