ENTRIES TAGGED "web"
The Key to Web Success: Pretend Print Doesn't Exist
Josh Gordon at Folio explains why pure-play Web businesses are beating established publishers are their own game: Print people are spoiled. Too often when a magazine launches a web product the editorial focus [is] the same or similar to the positioning as the print product. As for functionality, too often the mission statement is, “To extend the magazine brand onto…
German Wikipedia Coming in Book Form
Bertelsmann is putting 25,000 German Wikipedia entries into The One-Volume Wikipedia Encyclopedia. From the New York Times: Bertelsmann says the project should not be judged as a re-creation in book form of what appears online, but rather as an attempt to harness the collective wisdom of Wikipedia’s users. Arne Klempert, executive director of Wikimedia Germany, says the book is a…
Industry Questions Raised by "Potter" Encyclopedia Suit
Updated 4/17/08 Harry Potter author J.K. Rowling testified earlier this week against a publisher that wants to release the unofficial Harry Potter Lexicon, a print adaptation of Steven Vander Ark's popular Potter encyclopedia site. From the New York Times: … Ms. Rowling said the proposed Lexicon book flouted her plans to write her own encyclopedia and donate the proceeds to…
Q&A with WEbook President Sue Heilbronner
In this Q&A, WEbook president Sue Heilbronner discusses her company's Web-based collaborative publishing.
Is Publishing Getting More Comfortable with Digital Brand Building?
Niko Pfund, Vice President and Publisher of the Academic and Trade division of Oxford University Press, recently offered answers to frequently asked publishing questions. Pfund's first response touches on the topic of online availability and its impact (pro or con) on print sales. Pfund writes: The more specialized a book, the more likely it is to benefit from online…
Roundup: New B&N Site Taps Digital Revenue, Magazine Goes High-End with Production
B&N’s new site, Quamut.com, is supported by display ads and pdf sales; Monocle magazine courts the high-end crowd with upscale production and high prices.
"Prince Caspian" Gets Read It Before You See It Campaign
In anticipation of the upcoming Narnia sequel, HarperCollins is using Facebook, widgets and Web marketing for a "read it before you see it" campaign.