"Last Lecture" Success Inspires Kindle Marketing

Perhaps catalyzed by the Kindle’s new availability, Amazon recently associated the surprise success of The Last Lecture with happy Kindle owners. From an Amazon press release:

“One of the advantages for readers is that Kindle titles never go out of stock,” said Steve Kessel, Senior Vice President, World Wide Digital Media at Amazon.com. “That’s good for readers, and it’s good for publishers too.”

Ebook editions of The Last Lecture are available in Kindle, Secure eReader, Secure Mobipocket and Secure Microsoft Reader formats.

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