ENTRIES TAGGED "HTML5"
W3C's Jeff Jaffe talks about the Open Web Platform, a harmonious coexistence of HTML5 and EPUB, and the importance of standardization.
At the recent TOC conference in New York, I had the opportunity to sit down with Jeff Jaffe, CEO of the World Wide Web Consortium, to talk about the Open Web Platform and standardization issues. In our video interview (embedded below), Jaffe says HTML5 is by no means a replacement for ebook formats like EPUB or Mobi — he says HTML5 is the core markup used on the web and that EPUB can be viewed as a specialization (at the 0:44 mark) and that increased communication between the communities “will allow us to have better standards built into HTML, so that way, publishing specific standards like EPUB would be able to have far greater capabilities.” (At the 1:39 mark.)
Ebooks are deliberately being made defective through digital restrictions
This article contains my personal views, not those of my employer Lonely Planet.
I’ll be blunt. Ebooks and EPUB are to the publishing industry what Blu-Ray is to the movie industry: a solution to yesterday’s problem made irrelevant by broader change in the industry. Both have a couple of years left in them, and there’s good money to be made while the kinks get worked out from the alternatives, but the way the wind is blowing is clear.
Whenever someone proposes EPUB as a solution, ask yourself a question: what’s the problem they’re trying to solve? As a standard drafted by the IDPF, a self-proclaimed “organization for the Digital Publishing Industry”, EPUB is built squarely to address the industry’s biggest headache: ensuring that, in the digital age, they retain the ability to charge money for distributing content. The best interests of authors or readers simply do not figure in the equation. Read more…
Content is best served in browsers, indie booksellers sue Amazon and Big Six, and ASU reimagines libraries as startup incubators.
MIT Technology Review publisher, UC Berkley students bet on HTML5
At a recent executive retreat, Beet.TV sat down with MIT Technology Review editor and publisher Jason Pontin, who said that HTML5 will be the future of publishing. In a video interview (embedded below), Pontin says the basic content publishers produce — text and video — “can be much more easily offered as scripts, as processes, inside an HTML5 wrapper inside a browser application … A publisher can do almost everything they want to do on the web for multiple platforms with the same code — why make your life harder?”
Upgrading to EPUB 3 is not a trivial undertaking
We at O’Reilly are very pleased to announce that we have officially upgraded to EPUB 3, and ebook bundles purchased from oreilly.com will now include EPUB 3 files, in addition to Mobi and PDF files. All O’Reilly ebooks released in 2013 are now available in EPUB 3 format, and in the coming weeks, we will be updating and rereleasing our backlist ebooks in EPUB 3 as well.
But while we’re excited to share this news, this article is not merely a press release. The decision of when and how to upgrade to EPUB 3 has been challenging for many in the publishing community, and it has been a long journey for O’Reilly as well. I’d like to talk more about why we chose to take this step now, what additional value we believe EPUB 3 provides to our customers, and the challenges and tradeoffs we’ve tackled in making our EPUBs backward compatible with EPUB 2 platforms.
The future of the book is inherently linked to the browser
One common misnomer I have come across is that EPUB3 is ‘a technology’ – something in and of itself. I believe this category mistake is largely a result of the the IDPF’s (the organisation that maintains EPUB3) success in promoting EPUB as a ‘standalone’ technology to the publishing world.
SPi Global's latest whitepaper is a must-read for everyone in publishing
Have you heard all the hype about HTML5 but you’re still not sold on it? You need to read the latest whitepaper from SPi Global. It’s called HTML5: The Code to Maximizing Revenue and it does a terrific job explaining why this technology is so important. The document is only 7 pages long but it will give you a solid foundation. Here are a few of my favorite excerpts from the whitepaper:
Abandoning the “walled garden” environment of downloaded applications also has distinct SEO advantages, because only one set of search criteria is needed to make content discoverable across platforms.
Despite a huge leap forward there's still plenty of room for improvement
2012 was a good year for Kindle developers. With the unveiling of the first-generation Fire tablet in late 2011 and the release of the KF8 Mobi format in early 2012, designing beautiful ebooks for the Kindle platform became a reality. KF8 introduced a fixed-layout specification for Kindle Fire, which opened the door to graphically rich titles—children’s books, graphic novels—in Mobi format. KF8 also greatly increased CSS2 compliance for standard reflowable ebooks, implemented a handful of CSS3 features (text shadow, rounded borders), and added support for embedded fonts. The subsequent rollout of KF8 to Kindle eInk readers running firmware 3.4 (including the new Kindle Paperwhite) and KF8’s support for @media queries to enable fallback styling for non-KF8 devices helped to increase rendering parity within the diverse Kindle ecosystem.
WYSI editors enable a whole new level of interaction
Since HTML is the new paper and the new path to paper online editing environments are becoming much more important for publishing. Dominant until now has been the WYSIWYG editor we all know and…err…love? However the current WYSIWYG paradigm has been inadequate for a long time and we need to update and replace it. Producing text with a WYSIWYG editor feels like trying to write a letter while it’s still in the envelope. Let’s face it…these kinds of online text editors are not an extension of yourself, they are a cumbersome hindrance to getting a job done.
Why are we leaving such an important issue to under-resourced volunteers and small organisations?
Typesetting math in HTML was for a long time one of those ‘I can’t believe that hasn’t been solved by now!’ issues. It seemed a bit wrong – wasn’t the Internet more or less invented by math geeks? Did they give up using the web back in 1996 because it didn’t support math? (That would explain the aesthetic of many ‘home pages’ for math professors.)
It's time to build a direct channel and bring your content development platform up to date
Earlier this week I wrote about why I’m bullish on publishing’s future. I talked about two areas that are ripe for change: ebook prices and formats. In the second and final part of this discussion I share the other two reasons why the future is bright for smart publishers: direct channels and new toolsets.
As we’re creating those rich, HTML5-based products, we should also start thinking about the opportunity to sell direct to our customers. I’ve heard some publishers say that they see no need to create a direct sales channel because (a) the existing retailers do a great job and (b) they don’t want to compete with their retail partners. Perhaps these publishers haven’t noticed that some of their retail partners have no problem competing with them as publishers. Even if they aren’t concerned about that, they should be focused on establishing a direct relationship with their customers.
Direct channels provide outlets for products, and they also provide customer insights that are almost impossible to get anywhere else. For example, you can keep a close eye on what formats customers prefer (EPUB, mobi or PDF) and make adjustments as necessary. Good luck getting your retail partners to provide you with that kind of information.
Creating a successful direct sales channel isn’t easy. There’s much more to it than simply offering your catalog on your website.
You need to give your customers a reason to buy from you rather than buying somewhere else. Publishers who take the time to do this will be richly rewarded, though, not just in sales revenue, but customer intelligence. Publishers need to re-evaluate what value they can bring to the process. Building communities and creating experiences around your books will play a huge part in this development. This is especially relevant for smaller publishers who don’t have the muscle to compete with Amazon and other industry giants in attracting large numbers of consumers. By offering a more narrow but deep and focused range of books and expertise to a smaller number of specialized consumers, publishers might just be able to carve out an area that they can fill and manage.
Publishers have spent small fortunes enabling their production systems to output all those formats covered in the first part of this discussion. Despite those investments, most publishers still work with the same content creation tools they used in the pre-ebook era. It’s time to bring our authoring tools in line with the capabilities of today’s powerful e-reading devices and apps.
More and more books are being written by multiple authors these days. Even if it’s a single-author project, there are still editors and reviewers who need to get into the manuscript, often working on it simultaneously with the author or each other. Tools like Microsoft Word don’t really lend themselves to collaboration like this.
Another issue we’re going to face in the future is more frequent updates to content as well as short-form content that can grow over time.
This leads to the need for version control capabilities that haven’t been a major consideration in the past. And even if a publisher’s content isn’t updated frequently, there are still version control considerations for the collaboration requirement noted earlier. For example, if a freelance editor accidentally wipes out a batch of changes the publisher will want the ability to roll back to an earlier version of the content.
Booktype, Sourcefabric’s tool for writing and publishing books and ebooks, already responds to those needs and anticipates the demand for collaborative tools very well. At O’Reilly, we also realize the need for these collaboration and version control capabilities, and have made the investment to bring our authoring tools in line with today’s content management requirements. We’re currently using a new authoring and development platform we developed for our books, and we plan to make it available to other publishers soon, so stay tuned for more details right here on the TOC community site.