Attention is the ultimate currency and the only commodity that matters
As an industry I think we’re getting weary of all the various “rich content” experiments and products floating around these days. I have to admit that most make me want to yawn and move on to the next item in my email inbox. Too many of them feel like a Frankenstein project where elements are grafted onto a traditional book and there’s a giant bolt sticking out of the neck.
Your direct channel needs to extend well beyond the English language
O’Reilly has long been a leader in fostering community and building a direct sales channel. This week we took the next step in enhancing the customer’s direct buying experience by offering German editions for many of our ebook titles. Take a close look at the bottom of this screen shot:
Their award-winning platform brings content to the developing world
The opening statement on Paperight’s “about” page says it all:
Paperight turns any business with any printer and an Internet connection into a print-on-demand bookstore.
This isn’t just about distributing content through copy shops though. Paperight helps make content available in the developing world. That’s why Paperight was named “Most Entrepreneurial Startup” from TOC’s Startup Showcase in February. They’re opening an entirely new channel and serving the needs of readers who might otherwise never have access to this content.
It fills an open space between Twitter and blogs
Flipboard recently announced the ability for anyone to become a publisher on their platform. Within two weeks 500,000+ magazines were created. I created one of those and I’d like to tell you why.
Before I do that though, let me tell you how you can get my Publishing 2020 magazine. Since Flipboard isn’t available as a web-based app (which is a shame) I can’t just embed a link to the magazine. Here’s the link Flipboard provides, but it’s nothing more than a short note saying my magazine exists and to download the Flipboard app and search for “Joe Wikert” to find it. That’s not the best approach so let’s hope they make it easier to share magazines down the road.
Download your free copy today to catch up on all the latest publishing industry analysis
It’s challenging keeping up with publishing industry news and analysis. I have way too many content feeds to monitor and I’m sure you do too. We do our best to highlight the most important developments on the TOC website but you’re forgiven if you fall behind or miss an article every so often.
Most of analysis on the TOC site is somewhat timeless but the blog format might not make it feel that way. That’s why we gathered the best of the best articles and assembled them for you in a handy, to-go version. It’s called Best of TOC: Analysis and Ideas about the Future of Publishing. More than 60 of the most thought-provoking articles from the TOC team and community are featured and it’s available in EPUB, mobi and PDF formats. Best of all, it’s completely free.
If you need to catch up on your TOC reading you no longer have an excuse. Download your copy today and tell us what you think.
Join us for a free webcast on April 26 to discuss the subscription model
My music buying habits have definitely changed over the years. I’m doing a lot more streaming now and rarely buying individual tracks or albums. I use Spotify but I also started using Rdio. I’m still in the free trial period for the latter and not sure which, if either, I’ll end up paying for.
One question that seems to keep popping up in the ebook publishing world is, “when will a Spotify for ebooks emerge?” You could argue that a few services already offer unlimited access to free ebook content. Those services are, of course, limited in their breadth. You won’t find any offering all the latest bestsellers, for example, but Spotify and other streaming music services let you listen to plenty of hits.
An opportunity to participate in Schilling's next industry white paper
The ebook revolution started with the launch of the original Kindle back in late 2007. More than 5 years later the world is now moving away from dedicated e-readers to multifunction tablets. Despite the dramatic rise in ebook sales most students are still lugging around backpacks full of heavy textbooks. Why has this sector been so slow to switch to digital? What does the future of educational publishing look like? What attributes will be required for the successful textbook publisher of the future?