Newspaper Circulation Falls to WWII Levels

Population growth and newspaper circulation are going in opposite directions. From Reflections of a Newsosaur:

Though circulation has fallen back to pre-Baby Boom levels, the population has more than doubled since 1946. If you divide circulation by population, you will find that fewer than 18 out of 100 Americans today buy a daily or Sunday newspaper. Back in 1946, 36% of the population bought a daily paper and 31% took a Sunday edition.

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News papers are following new trends in circulations and publishers are approaching towards online to increase their readership rate. Predictions also cleared that online readership is increasing rapidly from that past few years. There are in new technology distributions came and raised the revenues. Companies like http://www.pressmart.net helping the print publishers to distribute over the new technology mediums. I think these kinds of services will really increase the revenues.

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