Rex Hammock re-launches consideration of why Apple would give Amazon a run for ebook readers and content distribution:
Apple won’t stand still and let Amazon have this market [e-readers] all to itself. As I’ve written about ad-naseum, a slightly larger iPod Touch [view concept image] linked to eBooks distributed via the iTunes store would match and raise the game with Amazon. At that point, Amazon would be competing with the iTunes distribution channel, but with Amazon hardware that looks and feels like it was designed in Soviet-era Russia.
Also, with Apple in the game, its eBook format would be readable via the Mac or iPhone, as well. The Kindle format is locked into a Kindle device.