Martyn Daniels speculates on the real breakthrough for Apple — its store — and the ramifications for ebooks; particularly, who is best positioned to take advantage of providing tools to the market:
Many have said that if Apple were to create an ebook reader then the market would take off. Others have agreed that the content and it[s] packaging would need to change also to fit the mobile demands. What is clear is that the mobile applications market is hoting and opening up and it may not be Apple who now has to create that magic connection. Interestingly it is not rocket science to understand that the reason that Adobe back[ed] the epub standard so heavily and developed the only DRM to support it today was to have re-flow text that can be rendered on the mobile platform.