Seth Weintraub over at 9to5Mac reports on the outsized success of at least one iPhone Apps developer, Eliza Block, who’s now earning an unexpected $2,000 a day from her crossword puzzle app, 2Across. Noteworthy certainly, but also instructive about the platform Apple has created for what can certainly be called "self publishing":
But, she deserves it…her app is the best of the breed, filling a need that many people want. The amazing thing is that Apple has taken care of everything from the development environment to the transaction services to the distribution to the marketing. You can be a great software developer on your own without having a huge company to back you up. This is truly a game changing play for Apple and the development community.
Might that soon translate to: "You can be a great author on your own without having a publisher back you up?"