Media Cooler Innovations: TOC Startup Showcase Finalist

Providing new revenue streams from "gently used content"

We’re giving our readers a chance to get to know our TOC Startup Showcase Finalists a little bit better before the big showdown in NYC. We’re featuring the startups with a personality profile here on our website.

Our next profile is by Alison Yesilcimen from Media Cooler Innovations.

I’m really good at …

media cooler Bryce Cutt and Alison Yesilcimen image

Bryce Cutt (Co-founder & CTO) and Alison Yesilcimen (Co-founder & CEO)

Finding new ways to generate revenue from used content. Content usually gets used once by the publisher and then forgotten. Not anymore! Media Cooler’s technology gives publishers an innovative and easy way to showcase their valuable articles and images. Businesses can quickly browse and buy articles and images they need within minutes or make custom article requests, positioning the publisher as a valuable content resource.

What is the first thing that people notice about you?

Publishers notice how easy we’ve made it for them to implement their content marketplace with minimal costs and effort on their part.

The three things your friends say you are…

Seamless: We get publishers to market in less than a month.

Smart: It’s a fabulous way to capitalize on their archived content.

Sophisticatedly simple: For such a robust platform, it’s easy for both the publishers and businesses to use.

What are your three BEST life skills?

Our startup provides the publishing community with a new way to create money from their “gently used” content, generate valuable business, and broaden the scope of a publisher’s audience.

What are you most passionate about?

As a former publisher, I understand the challenges publishers are experiencing. This is why I’m passionate about helping publishing companies capitalize on their access to talented journalists and valuable archived content to drive new revenue!

What is the one thing that people don’t notice about you right away that you wish they would?

Professionally produced content that is interesting and engaging will always be sought after.  Archived content can generate an ongoing revenue source creating a long tail effect.

Your best (and most sincere) VC pickup line reduced to the length of a tweet…

Media Cooler’s technology helps publishers make money from their archived articles/images and engage businesses in a new collaborative way.

Complete this phrase: Valentine’s Day is for _______________.

…sharing Pop Rocks with the ones you love.

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