Papercut has designs on a new storytelling genre
Papercut looks to create an experience that falls somewhere between text and a movie.
In this TOC podcast, ustwo head of publishing Jonas Lennermo says his company's new iPad product, Papercut, is a publishing platform, a storefront, and a storytelling experiment.
Promoting free downloads to increase revenue
Nelson Saba on how freemium is helping his Glo Bible app.
Publishers continue to struggle with the concept of a freemium business model. In this TOC podcast, Nelson Saba, CEO of Immersion Digital, talks about his Glo Bible app and how upgrade conversion rates are surprisingly good.
When media rebooted, it brought marketing with it
Mitch Joel on matching marketing platforms to your needs and why book ads might work.
In this TOC podcast, Twist Image president Mitch Joel talks about some of the common challenges facing the music, magazine and book publishing sectors. He also expands on his suggestion that publishers should "burn the ships" and not look back.