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The four stages of the “Spotify for eBooks” adoption model
... or why I believe in a bright future for ebook subscription
During the 2013 edition of the O’Reilly Tools of Change conference in New York City, I will be participating in a panel that has been called ‘The Elusive Netflix of eBooks‘. The title implies the notion that a subscription service for ebooks has not fully worked yet. While it is true there is no 500-pound gorilla selling subscriptions yet, my point of view as someone behind one of the companies offering such a service, is that this is just part of the process. A process that is just taking the right steps in the right direction.
Let me explain what I mean by going through four main stages, loosely taken from what any innovative product adoption lifecycle typically looks like.
Getting the content out there isn't enough anymore
Justo Hidalgo on subscriptions, paywalls and the importance of added value.
In this interview, 24Symbols' Just Hidalgo examines the relationship between high-quality content, related services and consumer needs.