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The four stages of the “Spotify for eBooks” adoption model

... or why I believe in a bright future for ebook subscription

During the 2013 edition of the O’Reilly Tools of Change conference in New York City, I will be participating in a panel that has been called ‘The Elusive Netflix of eBooks‘. The title implies the notion that a subscription service for ebooks has not fully worked yet. While it is true there is no 500-pound gorilla selling subscriptions yet, my point of view as someone behind one of the companies offering such a service, is that this is just part of the process. A process that is just taking the right steps in the right direction.

Let me explain what I mean by going through four main stages, loosely taken from what any innovative product adoption lifecycle typically looks like.

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Getting the content out there isn't enough anymore

Justo Hidalgo on subscriptions, paywalls and the importance of added value.

In this interview, 24Symbols' Just Hidalgo examines the relationship between high-quality content, related services and consumer needs.

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