ENTRIES TAGGED "Aufbau"
German digital publishing – the Berlin way
Will the ebook transition span an entire generation?
My favorite number at the first TOC buchreport in Berlin on April 23rd was 20, as in 20% of the 2.4 million ebook buyers in Germany in 2012 had not bought any books in the previous twelve months, according to GfK, as quoted by Carel Weltbild, CEO of Weltbild, the second largest book chain and online platform for books in the country.
It was a long day, packed with panel debates and keynotes, with discussion topics ranging from ebook strategies in large- and medium-sized houses as well as newly-launched ventures, to author/publisher relationships to big data analysis in publishing, to lessons learned from the music industry. Yet in every detail the focus was (for once) not on some English language case studies but on the local German market.