ENTRIES TAGGED "expectation"
Inside Look at RAND's $9.95 Ebook Pricing Strategy
Recently, the RAND Corporation announced that it has revised the suggested retail pricing on all RAND ebooks to $9.95 each. RAND ebooks are available through a wide variety of wholesale and retail partners. The press release provided some explanation for the decision, also discussed in Publishers Weekly. I have been asked by Tools of Change to provide some additional…
Expectation of Fair Pricing, Not Free
At Dear Author, a post stating that not all content should be expected to be free; rather it must be provided, free or not, in a realistic understanding of consumer needs and expectations, which might mean changing the way you do business. What content providers must realize is that a changing business model wherein revenues are no longer captured in…