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Second "Open Feedback" Title Now Online

Over on the O'Reilly Labs blog, Keith Fahlgren talks about the latest title to go live in our Open Feedback Publishing System, which gives authors and readers a way to discuss a book while it's being written. The latest book, Building iPhone Apps with HTML, CSS, and JavaScript, also features a very nice upgrade to the system's CSS (its look-and-feel)….

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Content is a Service Business

What you're selling as an artist (or an author, or a publisher for that matter) is not content. What you sell is providing something that the customer/reader/fan wants. That may be entertainment, it may be information, it may be a souvenir of an event or of who they were at a particular moment in their life (Kelly describes something similar as his eight "qualities that can't be copied": Immediacy, Personalization, Interpretation, Authenticity, Accessibility, Embodiment, Patronage, and Findability). Note that that list doesn't include "content." The thing that most publishers (and authors) spend most of their time fretting about (making it, selling it, distributing it, "protecting" it) isn't the thing that their customers are actually buying. Whether they realize it or not, media companies are in the service business, not the content business.

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