ENTRIES TAGGED "genres"
Do Publisher Brands Still Have Relevance?
Kate Eltham espies HarperStudio, asking whether they should have a separate Web portal/site, or just operate with a blog. She wonders: can a publisher drive a brand these days? Or just authors? What would make the return on investment worthwhile? Personally, growing up, discovering reading, I remember some imprints with fondness, and I might see their name as an…
Build Sites Around Authors and Subjects, Not Publisher Brands
Michael Cairns at PersonaNonData expresses a desire to see publishers include a more comprehensive picture of authors and works: Publishers are best placed to build author-centric and subject/theme-oriented websites — not sites oriented around a "brand" that isn't relevant, but those that focus attention on segments of the business that remain relevant to consumers. Envision the Spiritual segment at…