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It's time to get a grip on the fragmentation of digital books
While building ValoBox we’ve been working with a number of publishers. We’ve been asked a number of times about the potential for publishers to integrate ValoBox more closely into their existing direct retail channels such as a ‘Read now’ button on their eCommerce site. This has been an intriguing element to look into, particularly as it goes to the heart of what we are really interested in: making the content within books more accessible. Our platform does it through enabling browser-based reading and micro-purchases, but it got us thinking of ways to solve the wider problem of paid content fragmentation.