ENTRIES TAGGED "publicity"
Mistake Shows Need for Clear Communication in Piracy Discussions
The importance of clear communication around the murky topic of piracy is highlighted after my first impression of an executive's comment proves incorrect.
"Ask a Ninja" Creators Use Web for Shot at Hollywood
The founders of the "Ask a Ninja" Web video series have turned popularity into revenue and opportunities in the movie industry.
Profile of Hay House: "An Attitude is Not a Business Plan"
Hay House and O'Reilly differ in content, but share similar revenue paths. See how they compare.
Studio Notes DVD Sales Increase Amidst Digital Distribution
Warner Brothers found that DVD sales actually increased during a simultaneous DVD/VOD release program. These results apply to other industries, including publishing.
BitTorrent as a Book Publicity Tool
The author and publisher of two new Mac books posted both titles as free downloads on BitTorrent.