ENTRIES TAGGED "R&D"
The BBC R&D department's Ian Forrester talks about the broadcast company's Perceptive Media experiment.
Recent research indicates a clear desire for interactive engagement in storytelling on the part of audiences. Researchers at the BBC are pioneering the concept of engagement and content personalization with their Perceptive Media experiment. The Next Web’s managing editor Martin Bryant took a look at Perceptive Media and its first incarnation Breaking Out earlier this summer. He describes the experiment’s concept:
“Essentially, it’s media — either video or audio — that adapts itself based on information it knows about individual viewers. So, if you were watching a game show that you’d never seen before, it might show you an explanation of the rules in detail, while regular views are shown bonus, behind-the-scenes footage instead. … Other smart ideas behind Perceptive Media include the idea that TV hardware could automatically recognize who was watching and tailor the content of TV to them automatically.”
I reached out to BBC R&D researcher Ian Forrester to find out more about Perceptive Media and the potential for the concept. Our interview follows. Forrester will further discuss the Perceptive Media experiment and its potential applications at TOC Frankfurt Conference on October 9, 2012.