ENTRIES TAGGED "reading community"

The core of the author platform is unchanged — it's the tools that are rapidly changing

The core of the author platform is unchanged — it's the tools that are rapidly changing

Author Jeff Potter on the changing role of the author and how to market your own book.

"Cooking for Geeks" author Jeff Potter offers lessons learned while writing, marketing and selling his book. "The book is no longer the product," Potter says. "The product is now the conversations and community that grow around the book."

Comments: 2 |