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Heading towards marketing first, publishing later
Laying the foundation for vision, branding, and social channels
In yesterday’s article I gave you a tantalizing introduction to what I consider the new paradigm for DIY book marketing–a kind of cart-before-the-horse strategy where you market yourself first, and then publish later.
Here’s what I think it could look like for any writer approaching the publishing process for the first time. (Warning, this a 1-2 year strategy…)