ENTRIES TAGGED "research"

Open question: Do you trust market research surveys?

Open question: Do you trust market research surveys?

A deluge of recent ebook and ereader research raises a host of methodology questions.

As the publishing industry is inundated with statistics about user behavior, how do we determine if the reported numbers are accurate, and whether they are meaningful?

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Beyond the Tag Cloud

This is an excerpt from our research paper, which will publish in concert with the StartWithXML Forum on January 13th at the McGraw-Hill Auditorium in New York. Early bird discounting for BISG members is ending soon! A good taxonomy is the backbone of your business — it's how you sort your content. It allows for effective merchandising, effective marketing –…

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