ENTRIES TAGGED "revenue streams"

PBS Online Videos Include Advertising

PBS is releasing shows on the video site Hulu, but incorporating advertising with a revenue sharing plan. The New York Times Bits blog discusses the move with Andrew Russell, senior vice president of PBS Ventures: PBS has moved online slowly, and right now it makes only a small fraction of its content available over the Internet. One reason is…

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An Argument Against "Freemium" Content

The "pay to remove ads" model — also known as "freemium" — is inherently flawed, argues Andrew Parker: Why? Because the people in your audience with disposable income who are willing to pay for web services are the same ones that will self-select out of your audience for your ads. So, all that remains in your audience are people…

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