ENTRIES TAGGED "revenue streams"
PBS Online Videos Include Advertising
PBS is releasing shows on the video site Hulu, but incorporating advertising with a revenue sharing plan. The New York Times Bits blog discusses the move with Andrew Russell, senior vice president of PBS Ventures: PBS has moved online slowly, and right now it makes only a small fraction of its content available over the Internet. One reason is…
An Argument Against "Freemium" Content
The "pay to remove ads" model — also known as "freemium" — is inherently flawed, argues Andrew Parker: Why? Because the people in your audience with disposable income who are willing to pay for web services are the same ones that will self-select out of your audience for your ads. So, all that remains in your audience are people…