ENTRIES TAGGED "romance"
HarperCollins' Avon Impulse: Digital trendsetter?
Though the Avon Impulse business model raises questions, Kassia Krozser says it might just work.
Avon Impulse, a new imprint of HarperCollins, is an all-digital and print-on-demand line that aims to produce one new title per week. Kassia Krozser says if HarperCollins play its cards right, Avon Impulse might be on to something.