ENTRIES TAGGED "the social network"

The more I look at the TOC Conference program, the more I see creative sessions on social media. Right now, I'm in a session from Logos Bible Software talking about their creative pre-publication publishing model. Logos puts out electronic editions of religious and scholarly reference works, converting the works from the original. Basically, they study their costs, and figure…

I'm at our Tools of Change for Publishing conference in New York this morning, listening to Doug Rushkoff saying "The internet is not interactive media. It's interpersonal media," and explaining why the 50s went from a pack of gum with a baseball card to a pack of baseball cards with a stick of gum. "Baseball cards were a more…