The Key to Web Success: Pretend Print Doesn't Exist

Peter Brantley
April 29, 2008 | Permalink | Comments (0) | Listen

Josh Gordon at Folio explains why pure-play Web businesses are beating established publishers are their own game:

Print people are spoiled. Too often when a magazine launches a web product the editorial focus [is] the same or similar to the positioning as the print product. As for functionality, too often the mission statement is, “To extend the magazine brand onto the Internet.” Big mistake. Your website needs its own editorial focus, and mission. While it should complement your print product it cannot just extend it.

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