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Amazon: Kindle Owners Buy More Books

In press releases and in Book Expo sessions, Amazon is touting an interesting figure: consumers who purchase a Kindle increase their overall book purchases through Amazon by an average of 2.6 times.

That “2.6 times” figure doesn’t mean Kindle customers are boosting their print purchases, but it does go a short ways toward quelling ebook cannibalization concerns.

At a session earlier this morning, an Amazon rep said the Kindle purchase uptick could be associated with the device’s light weight and wireless downloads. Rather than reaching for their Blackberries, the rep said, customers kill downtime with their Kindles.

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