Digital Change: "Disruptive and Imminent"

Peter Brantley
May 28, 2008 | Permalink | Comments (0) | Listen

Adam Hodgkin lists five reasons why books might go digital, among them: Moore's Law, energy needs, and positive perception of digital content. Hodkin then concludes:

At the moment CEO's and captains of publishing houses feel the need to be cautious and to reassure their markets and their audience that change will be gradual and not disruptive. But if the change is disruptive and imminent the publishing houses who have already geared up for digital distribution and marketing will be at an advantage. I think most CEO's in the business know that, and they also know that they are not too well prepared for it.

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