Lessons for Publishers in IDG's Digital Success
Peter Brantley
May 7, 2008
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PersonaNonData talks about the recent story in the New York Times on IDG's transition to digital publishing:
Since their [IDG's] market is technology they have some advantage over other types of magazines; however, their navigation of this transition is instructive and predictive of the manner in which publishers will ultimately become successful.
... In IDG's case they have remained faithful to the mission of providing content their core market wants, aggressively managing the performance of their titles and shutting down those that don't perform and they have combined staff into cohesive and focused groups. Companies that make this transition early and successfully will establish difficult to surmount positions relative to their competitors ...
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