Tech/trade publisher International Data Group (I.D.G.) rolled one of its largest magazines, InfoWorld, into a Web-only publication in April 2007. A profile of the company in the New York Times reveals encouraging first-year results from InfoWorld’s digital transition:
There were nervous months after the switch as the company awaited the reaction from advertisers and readers, but before long InfoWorld’s Web audience was growing and its business improved. Today, I.D.G. says, the InfoWorld Web site is generating ad revenue of $1.6 million a month with operating profit margins of 37 percent. A year earlier, when it had both print and online versions, InfoWorld had a slight operating loss on monthly revenue of $1.5 million.