Esquire will use E Ink technology to declare “the 21st Century Begins Now” on 100,000 flashing copies of its September issue. David Granger, Esquire’s editor in chief, discusses the first E Ink-driven magazine cover with New York Times:
… on its own, the magazine will run out of juice after 90 days. Mr.Granger knows some will see the cover as a gimmick — but he says he thinks the technology behind it, which has been used for supermarket displays but never embedded in a magazine, speaks to the possibilities of print.
Update 7/23: Folio says Esquire’s E Ink edition sell for $5.99, two dollars more than the usual cover price.