First E Ink Magazine Cover Coming in September

Mac Slocum
July 21, 2008 | Permalink | Comments (0) | Listen

Esquire will use E Ink technology to declare "the 21st Century Begins Now" on 100,000 flashing copies of its September issue. David Granger, Esquire's editor in chief, discusses the first E Ink-driven magazine cover with New York Times:

... on its own, the magazine will run out of juice after 90 days. Mr.Granger knows some will see the cover as a gimmick -- but he says he thinks the technology behind it, which has been used for supermarket displays but never embedded in a magazine, speaks to the possibilities of print.

Update 7/23: Folio says Esquire's E Ink edition sell for $5.99, two dollars more than the usual cover price.

(Via Engadget)

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