TOC Recommended Reading

On Being Positive in August (Adam Hodgkin, Exact Editions)

Publishers need to consider the possibility that anything that can be published, will certainly be published digitally, and will, in principle, be available anywhere from many devices. That does not mean that it all will be free (why should it mean that?). But it does mean that it will either be available for free (sponsored by advertising) or because someone wants to buy, give, or rent it.

A New Model for News (pdf) (Associated Press Report)

A key question for news planning today is “How can this story be told?” Increasingly, the answer can be found outside traditional storytelling formats. In one popular example in the 2006 U.S. elections, an AP multimedia producer “mashed up” excerpts from political attack ads with a musical mix. The result garnered more than half a million hits after going viral and getting passed along from the customer sites that displayed the piece. (p.61) The Magazine Industry’s “Napster Moment”? (Joe Wikert, Publishing 2020)

This is a golden opportunity for the magazine industry to see how a Napster-like platform for periodicals could and should work effectively. Mygazines is essentially doing e-content R&D for the entire magazine industry; I just hope the industry takes the time to study and understand the results before they look to kill the service.

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