Bloomsbury Academic is testing the theory that increased awareness from free distribution boosts book sales. The recently-launched imprint is releasing all of its titles online under a Creative Commons license while also selling print-on-demand editions. Discussing the rationale with the Chronicle of Higher Education, Bloomsbury’s Frances Pinter cites the unnecessary chasm between envelope-pushers and conservative publishers:
“I’m tired of the divide between open-access people who have nothing but disdain for publishers, and publishers who don’t really know how to take a few risks and try some new models,” she said. She would like Bloomsbury Academic to demonstrate that publishers can add editorial value to scholarship without having to choose between locking it down or giving it all away.