ENTRIES TAGGED "bloomsbury"
Calling Out Risk-Averse Publishers
Bloomsbury Academic is testing the theory that increased awareness from free distribution boosts book sales. The recently-launched imprint is releasing all of its titles online under a Creative Commons license while also selling print-on-demand editions. Discussing the rationale with the Chronicle of Higher Education, Bloomsbury's Frances Pinter cites the unnecessary chasm between envelope-pushers and conservative publishers: "I'm tired of the…
Publishers and Amazon Locked in Price War
The UK's Times Online says Penguin, Bloomsbury and other publishers are trying to woo customers with steep discounts on their own Web sites. Amazon isn't happy about the cuts: There are fears that Amazon may retaliate by regarding a publisher’s online price as the recommended retail price and applying its trading terms to that. If a publisher discounts a…