Report: Wall Street Journal Grabbing High-End Ads from New York Times

Peter Brantley
November 21, 2008 | Permalink | Comments (0) | Listen

Silicon Alley Insider and others are reporting on Bloomberg's notice that the Wall Street Journal is grabbing high-end luxury advertising revenue from the New York Times:

As if the New York Times wasn't having enough trouble keeping up with an ad recession and the Internet crushing its print business. Now the newspaper is facing increasing competition for print ad s... from Murdoch's Wall Street Journal ...

... And then there's the stats: The WSJ has a paid circulation of 1.4 million, up 2.4% y/y. The NYT: 859,000, down 5.5%. With more readers, the WSJ can charge more for ads, $264,426 for full page color vs. $193,800 at the NYT.

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