ENTRIES TAGGED "advertising"
There are valid reasons for wishing to purchase a book without being tracked
In the physical realm, purchasing a book without revealing one’s identity involves little effort beyond proceeding to a store one does not usually patronise and paying in cash. Unless one is seeking illegal volumes, which are unlikely to be obtained at neighbourhood booksellers’ anyway, these obvious techniques are nearly guaranteed to throw friends, banks, and marketers off the scent.
Alas, there is no such thing as an incognito shopping trip in the digital world. Not only are our transactions permanently etched into our credit card records, they are carefully logged and scrutinised by the stores themselves. Any purchase on Amazon, to name but one, forever hounds us in the form of recommendations, obvious or otherwise. Emails and pages are subtly optimised to highlight content related to our past acquisitions, whether in style, length, or subject matter. While we may be given opportunities to decline outright suggestions, there stops our control of the process — and we must provide a reason for declining, which further enriches our personal file.
Mitch Joel on matching marketing platforms to your needs and why book ads might work.
In this TOC podcast, Twist Image president Mitch Joel talks about some of the common challenges facing the music, magazine and book publishing sectors. He also expands on his suggestion that publishers should "burn the ships" and not look back.
How advertising and freemium apply to books.
Recent analysis of the New York Times' online paywall has put emphasis on advertising and the freemium model. Book publishers may not realize it, but those same things can also apply to their content products.
Hearst Corp. is developing its own wireless e-reader that may debut this year. From Fortune: According to industry insiders, Hearst, which publishes magazines ranging from Cosmopolitan to Esquire and newspapers including the financially imperiled San Francisco Chronicle, has developed a wireless e-reader with a large-format screen suited to the reading and advertising requirements of newspapers and magazines. The device and…
Here's a sliver of positivity from the gloomy news business: Politico's content sharing network has added more than 100 clients since launching in September. From Editor & Publisher: Politico Network, which makes the political news Web site's content available in exchange for advertising placement, launched Sept. 9, according to Beth Frerking, an assistant managing editor. Newspapers and broadcast outlets…
Silicon Alley Insider and others are reporting on Bloomberg's notice that the Wall Street Journal is grabbing high-end luxury advertising revenue from the New York Times: As if the New York Times wasn't having enough trouble keeping up with an ad recession and the Internet crushing its print business. Now the newspaper is facing increasing competition for print ad…
Scott Karp's 10 observations about the future of media inspired a few thoughts on the shifting definition of "professional" and the limitations of digital.
The maturation of music downloads offers a path for cookbook publishers.
Philip Meyer looks at the connection between consumer trust and publishers' viability. From the American Journalism Review: The best publishers have always known that trust has economic value. In "The Vanishing Newspaper," I reported that advertising rates increased by $3.25 per Standard Advertising Unit (SAU) for each one percentage point increase in the persons who said they believed what they…