As the publishing industry wrestles its way into the digital age, a lot of conversation has centered around digital platforms, distribution woes, technological enhancement possibilities and how publishers and readers are adapting and adjusting to the new landscape. But where do authors fit into this mix?
In a recent interview, Dana Newman, a transactional and intellectual property attorney, talked about what authors need to do to protect themselves and their brands, in addition to their books:
Rather than think in terms of “I want to sell my book,” think about “I want to license all of my intellectual property rights.” Realize that it’s not just your book, per say. It may be electronic rights, it may be multimedia rights — it may be all these other areas that your book may be exploited.
Before you enter into an agreement, make sure you understand it. Make sure you understand how you’re granting those rights, and if you’re granting all of your rights to one particular publisher, [ask yourself] do they have the ability and the plan to role out those other platforms for you?
Also, don’t forget about trademarks. Authors are being told now they have to get out there, they have to market themselves. They are their brand. Don’t forget to register your trademark — your name …
During the interview, Newman also discussed the future of territory rights, embracing the “e-pocalypse,” and why the film industry’s experience with the digital transition contains lessons for the book world. The full interview is available in the following video: