ENTRIES TAGGED "authors"
Learn the essentials of marketplace success in this video package
If you missed TOC’s first Author (R)evolution Day you missed a lot. Cory Doctorow kicked things off and more than 20 speakers followed with terrific presentations on marketing, audience development, choosing service providers, and my favorite topic, data.
The shift from writing to platform-building as book launch approaches
Last week I talked about putting pen to paper, or keystrokes to Microsoft Word, and all the behind the scenes work that involved. When I felt I had no clue what I was doing, I remembered what my developmental editor told me. Don’t judge and don’t stop, so I didn’t judge and I didn’t stop.
Trends, topics and transformations in a market undergoing change
O’Reilly Media took its Tools of Change in Publishing Conference to Italy for the first time in 2011, teaming up with the Bologna Children’s Book Fair organizers to focus on opportunities for children’s content in digital publishing. That year the conference attracted 270 delegates from 27 countries, mostly publishers and developers. It was the first foray into the digital conversation for at least 40% of attendees. Two years and three conferences later, TOC Bologna has grown both in numbers as well as participant make-up, with authors and illustrators joining the discussion, and has spearheaded a maturing professional exchange on how the children’s sector might adapt, and thrive, in the digital landscape.
This article provides an overview of TOC’s three years at Bologna and highlights the trends, topics, and transformations currently at the forefront of a market striving to re-define itself as it heralds the future of publishing.
The cognitive overhead involved in reading a book has increased tremendously
Reading used to be an intimate experience. Even Amazon, the pioneer in digital publishing, branded its Kindle with a child reading alone under a tree. Books were specially designed to disappear into the background as much as possible, helped by a laundry list of conventions as to language, punctuation, format, and structure, thus allowing readers to direct all their attention and cognitive powers to the text at hand.
The first digital platforms made a decent job of emulating the traditional experience. Certainly, the overhead of managing an Amazon account is something readers could do without, but allowances had to be made. Black text on a white screen was still the reference, and great pains were taken to ease users into this new experience: options were few, and the physicality of the book was heavily reflected in the shape and size of the device.
How do I find out who really knows what I need to know?
Last week I talked about the lessons learned from self-publishing boot camp. After the boot camp ended I knew I had a lot to learn. I liked the business challenges that I was seeing. For a guy coming in out of nowhere, it sure did seem great that I didn’t have to be held up to the mercy of a big impersonal New York publishing house. I knew at this point product was all that mattered. Everything else could be dealt with before the book came out, but didn’t require attention immediately.
The opportunity to help local writers become publishers
[Ed. note: The following first appeared on The Huffington Post. It has been reposted here with the author's permission.]
Public libraries provide an essential community service by promoting literacy and a culture of reading.
With the rise of ebooks, public libraries are at a crossroads. Some book publishers, fearful that library ebook lending will cannibalize retail sales of books, are reluctant to supply ebooks to libraries at the very time that library patrons are clamoring for greater access to such materials.
Rather than standing idly by as publishers jeopardize their future, some libraries see an opportunity to take control by proactively cultivating a newer, more library-friendly source of ebooks. These libraries are developing community publishing initiatives in partnership with self-published ebook authors.
Documenting my journey from clueless newbie to published author
So what am I doing here? As President & CEO of LabMD, Inc., a uropathology medical laboratory in Atlanta, Georgia, (we test blood, urine, and tissue for cancer and other medical issues), this is not my normal venue. However, shockingly, I am writing a book about battling the Feds while I continue to fight the Feds and learn about writing and publishing a book all at the same time.
It's time for the industry to agree on maintaining certain standards
Publishers have long commandeered respect for the quality of their work. Traditional processes may be cumbersome, reliant as they are on an infinity of minute, specialised steps, but they have helped maintain consistently high standards, at ever-lower prices. Authors may sometimes hold fantastic positions, but publishers have largely upheld their part of the bargain: giving them a clear, intelligible voice.
A report from Author (R)evolution Day
If you’ve spent as much time reading author blogs as I have, you may have noticed a disturbing pattern. In nearly every “here’s how I did it” post in which the author explains her route to greater visibility and sales, there comes a point when something happens that the author did not plan for or expect, that puts her over the top.
I call this the Black Box Effect: the degree to which authors are still mostly in the dark about what makes their book marketing and platform-building efforts succeed. For authors to take full advantage of this incredible time in publishing we need to reduce that effect, which means we need better data, and better tools to help capture and measure the data that already exists. So I went to Author (R)evolution Day last week to see how far along we are in chipping away at the edges of that black box.