Rob Eagar

Numbers never lie…unless you’re talking social media

Measuring results in our rush to be followed, liked, and shared

Back in college, I took a class on statistics and never forgot the first lesson my professor taught us, which was, “Anyone can manipulate numbers to make them mean whatever they want.” I see this point magnified today by the mass adoption of Twitter and Fakebook, err – I mean Facebook. We’re at a period in time where numbers can mean so much and simultaneously mean so little.

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Money matters most in book marketing

Why you should stop sweating over social media numbers

A recent Reuters/Ipsos poll revealed that four out of five Facebook users have never bought a product or service as a result of advertising or comments on the social network site. In addition, researchers at the Ehrenberg-Bass Institute found that less than 1% of fans of the 200 biggest brands on Facebook actually engaged. Less than 1%! These numbers (or the lack thereof) are staggering, yet not surprising. Just because you’ve got a lot of social media followers doesn’t mean you’re going to make a lot of money.

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5 proven ways to create a bestselling book title

Focus on answering the reader question, “What’s in it for me?”

People may not judge a book by its cover, but they will judge a book by its title. A boring title can literally kill book sales. In contrast, a compelling title enhances sales and can help generate a bestseller.

As a marketing consultant who’s coached over 400 authors, I’m frequently asked about how I help my clients develop great book titles. I’ve been fortunate to have success in this area, such as working behind-the-scenes on two recent New York Times bestsellers, Made to Crave and Unglued.

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