As technology makes the publishing space more and more geek-oriented, understanding how particular technologies can apply and how existing products or content can be adapted might seem to require a computer science degree.
In a recent interview, Google senior user experience designer Marcin Wichary brought one of those technologies — HTML5 — into perspective, explaining how it applies to publishers.
In design and layout, there’s a lot of things that HTML5 now does natively, without you having to hold its hand. Things like multimedia are native to HTML5 — you don’t need extensions or plug-ins; they’re integrated really well.
We have new devices like the iPad that require new input methods like multitouch or shaking the device. All of this is or will soon be supported by HTML5. So you can imagine delivering an experience through your application or your website or your publication that rivals that of a native application on any of the platforms you want to put it on.
On top of that, it’s the web. Al of the things that have been available on the web you also have as well. All the social networking, all the APIs, all the integration with other surfaces — you can just plug it in the way you want.
Wichary also explained how publishers can monetize the opportunities HTML5 brings to the table, and how it might even save money in the long run.
It’s very important to recognize that HTML5 fits all the devices you can think of, from the iPhone in your pocket to Google TV to the tablets to small screens and big screens. It’s very easy to take the content you already have and through the “magic” of HTML5, refine it so it works very well within a given context. You don’t have to do your work over and over again. Of course, all of these different means come with different monetization opportunities, like ads on the web or on mobile devices.
In the interview, Wichary also addressed how publishing workflows might be affected by HTML5 implementation and he outlined specific advantages HTML5 can bring to digital reading. The full interview is available in the following video: