Neutralizing Amazon

Open platforms and services will lead to ebook marketplace disruption

What would you think of a start-up who offers the following?:

    • Selling ebooks in a model where one simple transaction gives you access to all formats (e.g., PDF, mobi and EPUB).
    • All those ebooks are available in a completely DRM-free manner. There’s no social DRM applied either.
    • Every ebook can be quickly and easily side-loaded to the device of your choice. Got a Kindle? No problem. All purchases will be sent right to it. Same goes for Nooks, Kobos, etc. No more awkward installations with USB cables.
    • No restrictions on reselling your content or loaning it to someone else. Are you finished with that ebook and have no plans to ever open it again? Why not resell it or pass it along to a friend like you’d do with a print book?
    • Enabling and, more importantly, encouraging publishers to have a direct relationship with their customers through this retailing platform.

Sounds too good to be true? I don’t think so. Here’s why…

One of the benefits of working at O’Reilly and being chair of our TOC conference is that I cross paths with countless industry start-ups throughout the year. I’m seeing evidence that many of today’s publishing industry challenges, particularly the closed, proprietary systems that are forming all around us will soon be met with some very cool and disruptive open alternatives.

What would that mean for a platform like the Kindle? Nobody’s knocking Amazon off the mountaintop anytime soon but these open-minded start-ups are going to make things very interesting. I wouldn’t be surprised if all the elements of the start-up outlined above are in place before the end of 2013. Then it’s just a question of tying them all together.

P.S. — If you’re attending TOC Frankfurt¬†on October 9 you’ll get a first-hand look at some of this. I can’t share the details just yet but in a few short weeks you’ll see what I’m talking about. If you haven’t registered yet do so now with this code and you’ll save 20%:¬†TOCPartner20TSpeaker

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