Mark Nelson
Dr. Mark R. Nelson is the Digital Content Strategist for the National Association of College Stores (NACS), and VP for Strategy and Development for NACS Media Solutions. You can follow his blog on Course materials, Innovation, Technology, and Education (The CITE) at thecite.blogspot.com.
See(k)ing Opportunities
As someone in the retail channel for physical books, it might be hard to believe that book retailers have much to offer publishers in the way of advice about digital. Indeed, many have already written the physical channel for books off as a quaint piece of history about to go the way of record stores and newspapers. That does not…