Nick Ruffilo

Since 1996, Nick Ruffilo has been involved in the development of content-driven websites, focusing on recommendations. From 2001-2008 his efforts were focused on the financial industry helping to define metadata standards. In 2008, he joined BookSwim as CIO/CTO and has worked to aggregate multiple sources of data as well as gather internal data to redefine the processes/recommendation engine of BookSwim.

Metadata, Not E-Books, Can Save Publishing…

Metadata is king. I will repeat this as it is important. Metadata is king. I need not go through the barrage of articles and statistics that show that publishing is in a minor state of panic. Revenues are down and until recently (past 1-2 years) many publishers were unsure how they should play with e-books (many are still not…

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