ENTRIES TAGGED "author"
Build, Execute, then (finally) Publish
The last four steps for platform and authoring success
For the last couple of days (see part one here and part two here) I’ve been sharing what I consider the new paradigm for DIY book marketing–a kind of cart-before-the-horse strategy where you market yourself first, and then publish later.
Yesterday we looked at the planning behind this kind of marketing strategy. Today we’ll look at execution.
Heading towards marketing first, publishing later
Laying the foundation for vision, branding, and social channels
In yesterday’s article I gave you a tantalizing introduction to what I consider the new paradigm for DIY book marketing–a kind of cart-before-the-horse strategy where you market yourself first, and then publish later.
Here’s what I think it could look like for any writer approaching the publishing process for the first time. (Warning, this a 1-2 year strategy…)
Authors as marketers
Rob Eagar explains how to build a better platform and sell more books
Podcast: Play in new window | Download
Authors are always looking for an edge. In a world where thousands of new traditionally- and self-published books are released every month it’s hard to rise above all the noise. We’re launching Author (R)evolution Day at TOC NY in February is because we realize authors need better resources to understand marketing, publicity, discovery, and distribution.