ENTRIES TAGGED "direct sales"
Membership, Building a direct relationship with customers, and a Dumbed-down DOJ brief
- Membership has its privileges — This piece was aimed at the newspaper industry but it’s very much applicable to the book publishing world as well.
- Community vs. commodity — Another article aimed at a different industry (television) but the one-to-one relationship it describes is equally important for books; think “direct sales”, people!
- Let me draw you a picture — Here’s how a 55-page DOJ brief gets boiled down to 5 pages…in comic strip format.
The FAA looks at passenger gadget use, Joe Wikert digs deep into data, and PEW reports on news.
Airline passengers in the U.S. may soon be allowed to use ereaders and tablets during takeoff and landing. In other news, O'Reilly's Joe Wikert reveals the power of direct sales, and the key phrase for news is "mobile."
Why publishers should take a note from J.K. Rowling's latest effort.
It's not surprising that J.K. Rowing is forging ahead with a well thought-out direct sales plan for Harry Potter ebooks, but it's a shock that publishers aren't doing the same things for their titles.