ENTRIES TAGGED "direct sales"
TOC Trifecta: This week’s trio of must-read articles (Sept. 6, 2012)
Membership, Building a direct relationship with customers, and a Dumbed-down DOJ brief
- Membership has its privileges — This piece was aimed at the newspaper industry but it’s very much applicable to the book publishing world as well.
- Community vs. commodity — Another article aimed at a different industry (television) but the one-to-one relationship it describes is equally important for books; think “direct sales”, people!
- Let me draw you a picture — Here’s how a 55-page DOJ brief gets boiled down to 5 pages…in comic strip format.
Each of these articles were featured in this week’s TOC newsletter. They’re the best of the best. We spend (way too) many hours reading every publishing article, blog post, and tweet so that you don’t have to. If you find our filtering of the content fire hose useful be sure to sign up here for your own subscription to our weekly newsletter.
Publishing News: Ereading on a landing plane
The FAA looks at passenger gadget use, Joe Wikert digs deep into data, and PEW reports on news.
Airline passengers in the U.S. may soon be allowed to use ereaders and tablets during takeoff and landing. In other news, O'Reilly's Joe Wikert reveals the power of direct sales, and the key phrase for news is "mobile."
Two lessons from Pottermore: Direct sales and no DRM
Why publishers should take a note from J.K. Rowling's latest effort.
It's not surprising that J.K. Rowing is forging ahead with a well thought-out direct sales plan for Harry Potter ebooks, but it's a shock that publishers aren't doing the same things for their titles.