ENTRIES TAGGED "ebooks"
The problem with deep discount ebook deals
Deep discounts need to be associated with some sort of return.
Joe Wikert says publishers should move away from one-product deep discount campaigns and start thinking about how to build a much more extensive relationship with customers.
Five digital design ideas from Windows 8
With Metro, it's clear Microsoft has put a lot of thought into touchscreen design.
Microsoft's Metro interface offers plenty for digital book designers to study. The best part? Whether or not Microsoft actually ships something that matches their demo, designers can benefit from the great thinking they've done.
When media rebooted, it brought marketing with it
Mitch Joel on matching marketing platforms to your needs and why book ads might work.
In this TOC podcast, Twist Image president Mitch Joel talks about some of the common challenges facing the music, magazine and book publishing sectors. He also expands on his suggestion that publishers should "burn the ships" and not look back.
Keeping images and text in sync
Two examples of how digital images and associated text can stick together.
The fluidity of digital content occasionally sends images in one direction and text in another. Here's a look at two design experiments that keep digital assets together.
Searching in ebooks: A unique use case that requires a unique approach
Ereader search tools need to limit disruption and incorporate web search best practices.
The current crop of ereaders handle ebook searching in a variety of ways — some are useful and creative, some aren’t. Here, Pete Meyers looks at the state of ebook search and how it can be improved.
Sometimes the questions are as enlightening as the answers
10 digital book questions worth pondering.
If you're willing to accept the ambiguity, an answer of "I don't know" can launch intriguing possibilities. Here, Peter Meyers offers 10 open-ended questions about the shift from print to screen.
Sustainable publishing is a mindset, not a format
Dennis Stovall on the intricacies of sustainable publishing.
Dennis Stovall, director of the Publishing Program at Portland State University, discusses the state of sustainable publishing and who's doing it right.
Notes that don't break the reading flow
The flexibility of the digital page offers considerable promise for notes.
When you move away from the passage you're currently reading to consult a note you lose your connection in a very literal way. The digital canvas provided by ebooks and ereaders can change this.
Two lessons from Pottermore: Direct sales and no DRM
Why publishers should take a note from J.K. Rowling's latest effort.
It's not surprising that J.K. Rowing is forging ahead with a well thought-out direct sales plan for Harry Potter ebooks, but it's a shock that publishers aren't doing the same things for their titles.
Publishing News: Direct "Potter" ebook sales fire up the book world
Harry Potter goes digital (and exclusive), Amazon tablet rumors abound, and faster horses won't cut it
In the latest Publishing News: Pottermore will exclusively sell Harry Potter ebooks, Amazon tablets could arrive in August, and Joe Wikert talks about creating mobile experiences that surpass expectations.