ENTRIES TAGGED "free"
Will Magazines Go Free?
Jennifer Armor, audit manager at Verified Audit Circulation, makes the case for free magazines. From Folio: Because of the increasing price of paper and postage, Armour said, the cost of acquiring and keeping paid circ is becoming too high compared to the revenue it generates, and therefore, consumer publications will eventually move to a controlled circ model. Only magazines with…
Using the Psychology of Free
The psychological benefits of free products can yield business opportunities for publishers and content creators.
Putting Ebook Piracy into Perspective
Adam Engst says ease of use and availability can offset piracy. His points also serve as a launching pad for a larger discussion on piracy perspectives.
Treating Ebooks Like Software
In this Q&A, Peter Kent of DNAML discusses the merits of in-book transactions, affiliate marketing, and other digital initiatives that can benefit book publishers.
Essential Points in the Free Debate
The signal to noise ratio around free models is obscuring a number of key points. Here's a few worth discussing.
Author Notes Risks and Opportunities in Free Ebooks
A post by Steven Poole looks at the arguments and counter-arguments surrounding free digital books.
"Ask a Ninja" Creators Use Web for Shot at Hollywood
The founders of the "Ask a Ninja" Web video series have turned popularity into revenue and opportunities in the movie industry.
Digital Experiments and Useful Analytics Must Go Hand-in-Hand
A recent IDPF presentation offers an important reminder about the value of hard data in digital experiments.
Profile of Hay House: "An Attitude is Not a Business Plan"
Hay House and O'Reilly differ in content, but share similar revenue paths. See how they compare.
News Roundup: Google Mobile App Taps Amazon for Data, Orphan Works and Copyright Confusion, Arguing Against "Freemium," Digital Marketing Examples for Publishers, DRM on Comeback Trail?
A Google-Amazon Mobile Application Android Scan, one of the winners from the Google Android Developer Challenge, uses cell phone cameras and barcode recognition to tap into Amazon's review database. (Continue reading) Orphan Works Legislation and Copyright Conundrums Kenny Crews at Collectanea says the orphan works bills in the House and Senate impose hurdles for scholarly/research/casual uses. Crews offers a real…